Wim Hubrechtsen

entrepreneur

Wim Hubrechtsen is the CEO of Snow World, a leading operator of indoor ski facilities, known for his ambitious plan to expand indoor skiing across Europe, including in traditional skiing nations like Austria and Switzerland. Despite not being an exceptional skier himself, he possesses extensive knowledge about snow, ski preparation, and the winter sports industry. Under his leadership, Snow World operates nine ski halls across four countries and aims to double this number within five years by acquiring existing facilities and constructing new ones. Hubrechtsen advocates for indoor ski halls as a viable solution to the challenges posed by climate change, which threatens many alpine ski resorts. His innovative approach includes building ski halls that allow year-round skiing while minimizing environmental impact, thus reshaping the future of winter sports in response to changing climatic conditions.