Xavier Simonet
Xavier Simonet is the current chief executive of Collins Foods, who took the helm in November 2022 and initiated a strategic review of the company's operations. He recommended the exit from Taco Bell due to its unprofitability and poor performance compared to competitors, citing missteps in market entry and restaurant location strategies.
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New Zealand:
Xavier Simonet is the newly-appointed chief executive and managing director of Collins Foods.
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Australia:
Xavier Simonet is the chief executive of Collins Foods who initiated a strategic review of the company.
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