Xiao Shuhong
Xiao Shuhong is a professor at Beijing Sport University and a prominent figure in the study of sports economics. Recently, she emphasized the concept of 'fusion consumption' in an interview, highlighting how sports events can integrate with local agriculture, tourism, and cultural heritage to create significant economic value. Her insights reflect the evolving role of sports in driving economic growth and community development in China.
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Xiao Shuhong, a professor at Beijing Sport University, emphasized the value innovation in integrating sports events with local products.
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