Ximena Díaz Alarcón

Ximena Díaz Alarcón is the Co-Founder and CEO of Youniversal, a consulting firm specializing in research and trends. She has gained attention for her insights into the changing perceptions of social class in Argentina, particularly regarding the decline of the traditional middle class. Her recent study revealed that only 28% of Argentines now identify as middle class, a stark contrast to historical figures that indicated 80-85%. Her work emphasizes the need to reevaluate the identity and aspirations of the Argentine population amid economic changes.