Yair Laufer

Yair Laufer is the CEO of the Israeli activewear brand Saisei, which recently opened a pop-up store in Ramat Aviv Mall. After spending 23 years in the United States specializing in consumer products management, Laufer returned to Israel to lead Saisei, a company that focuses on seamless activewear. The brand aims to provide high-quality, stylish apparel at prices significantly lower than competitors like Lululemon.