Yana Mihailova

Yana Mihailova is the Head of the Coffee Department at Nestlé for the European region, where she has been instrumental in promoting the rising trend of cold coffee consumption. She emphasizes that the popularity of cold coffee beverages is growing globally, transcending geographical and climatic boundaries. Mihailova's insights reveal how the changing climate and consumer preferences are shaping the coffee market, particularly highlighting a significant increase in cold coffee sales across various countries.