
Yasmine Soufan
Yasmine Soufan is a 26-year-old account manager who has been a loyal customer of Cue and Veronika Maine, two Australian fashion labels known for their timeless workwear. She discovered these brands during her university years and continues to appreciate their high-quality, stylish pieces, which she believes reflect both professionalism and fashion. Soufan expresses concern over the recent collapse of these brands, hoping they will survive to cater to future generations.
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Yasmine Soufan purchased her first piece from Cue about seven years ago and has found herself returning to the workwear labels.
Cue and Veronika Maine collapsed. Here’s how they shaped Australian fashion and what went wrongThe Sydney Morning Herald·
Australia· 2026-09-16


