Yerkeshan Karataeva

Yerkeshan Karataeva is a businesswoman based in Japan, originally from Kazakhstan. She, along with her husband, has established a business that serves as a bridge between Central Asia and Japan, focusing on education, startups, and innovation. Having lived in Japan for six years, she highlights the intricacies of doing business in a culture rich with rules and manners, emphasizing the importance of understanding these norms for successful collaboration.