Yesid Bautista
Yesid Bautista is part of the administrative direction of Monte Adentro Cycling, a travel agency specializing in bicycle tourism. Under the guidance of ProColombia, he has transformed the company’s local-focused business model into one that caters to international tourists, introducing innovative self-guided bike tours and incorporating technology to enhance the travel experience.
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Colombia:
Yesid Bautista, part of the administrative direction of Monte Adentro Cycling, discusses how their business model evolved with international support.
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