Ying Xujun
Chinabusiness executiveMale7.7Global Dominance: 0.03%Ying Xujun is the President of Oriental DreamWorks, where he oversees various film projects and their associated intellectual property (IP) development. He has been in the news for leading the creation of diverse merchandise based on popular films, such as 'Eight Immortals!', showcasing the potential of films to drive economic impact through multi-faceted consumer engagement.
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Ying Xujun, president of Oriental DreamWorks, discusses the development of derivative products based on the 'Eight Immortals' IP.
“电影+”业态，激发消费新活力（解码·文化市场新观察） --文旅·体育--人民网China· 2026-08-07
Ying Xujun is the president of Oriental DreamWorks and discusses the development of IP in film.
“电影+”业态，激发消费新活力 _光明网China· 2026-08-05
Ying Xujun, the chief producer of the film, emphasizes the importance of IP exploration from the planning stage.
“小票根”解锁多元场景 “电影+”激发消费新活力 _光明网China· 2026-08-04Ying Xujun is the president of Huaren Film Industry.
塑造中国风格 展现中国气派（人文对话）--文旅·体育--人民网China· 2026-01-18