YouGov

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YouGov is an international research data and analytics group, known for its innovative online polling and market research services. Founded in 2000, the company has gained prominence for its timely and accurate public opinion surveys, often used by media outlets and organizations to gauge public sentiment on various issues, including politics, consumer behavior, and social trends. YouGov's polling data is frequently cited in discussions about electoral outcomes and public policy, making it a key player in the field of opinion research.