Younes Boumahdi

Younes Boumahdi is the vice-president of the Federation of Cultural and Creative Industries (FICC) in Morocco. He is actively involved in shaping the future of tourism and culture in the country, particularly in the context of the 2030 World Cup. Boumahdi emphasizes the need for sustainable development and cultural integration, advocating for a transformation of mega-events into lasting legacies that benefit local communities.