Yvonne Kostiak

Yvonne Kostiak

forecaster Unknown

Yvonne Kostiak is the head of the active department at trend forecasting agency WGSN, where she analyzes consumer behavior and market trends, noting that younger generations like Gen Z are seeking to define their own style in activewear, moving away from the athleisure looks popularized by Millennials.

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Recent Mentions

Australia Australia: Yvonne Kostiak, head of active department at trend forecasting agency WGSN, says younger generations want different things from their activewear. 6

The Sydney Morning Herald: Have Millennials killed the leggings trend? How Gen Z has revitalised the ‘boring’ activewear industry