Zach Reitano
Zach Reitano is the CEO of Ro, a telehealth company that has gained attention for its promotion of GLP-1 weight-loss drugs such as Ozempic. He has been instrumental in shaping the company’s marketing strategies, which have included high-profile partnerships, like that with Serena Williams, aimed at normalizing the use of weight-loss medications as lifestyle choices.
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Zach Reitano, the CEO of Ro, explained why Serena Williams was chosen for their campaign promoting weight-loss drugs.
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