Zhang Heyun

Zhang Heyun is a seasoned coffee farmer from Xinzhai Village in Baoshan, Yunnan Province, who has dedicated over 40 years to cultivating coffee. Once facing financial struggles due to low prices for coffee beans, he experienced a significant turnaround in recent years as the local coffee industry transformed through standardized farming practices and improved market access. With an impressive annual production of over 14 tons from his 50-acre farm, Zhang has become a successful advocate for the coffee sector, witnessing the rise in per-kilogram prices from just 6 yuan to 60 yuan. His journey reflects the broader narrative of rural revitalization and economic empowerment through coffee cultivation in Yunnan.