Zhang Qicheng
Zhang Qicheng is a professor at Beijing University of Chinese Medicine, known for his expertise in integrating traditional Chinese medicine (TCM) with cultural tourism. His recent work emphasizes the importance of deepening the cultural narratives and experiences associated with TCM, advocating for a more substantial and sustainable fusion of medicine and tourism that resonates with modern lifestyles and the global audience.
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Zhang Qicheng is a professor at Beijing University of Chinese Medicine.
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