Zsolt Katona

Zsolt Katona is a professor at the Haas School of Business at UC Berkeley, specializing in marketing and behavioral economics. He has made notable contributions to the field through his research and teaching. Katona was a colleague and friend of Professor Przemyslaw Jeziorski, and he reflected on Jeziorski's positive influence in the marketing field, highlighting his adventurous spirit and willingness to help others. His work focuses on understanding consumer behavior and the dynamics of digital markets.