Zubair Mallick
Zubair Mallick is the Managing Director of Lotus Client Management & Public Relations, where he plays a pivotal role in shaping digital marketing strategies. He has been in the news for discussing the significant impact of short-form video content on consumer behavior, particularly among Gen Z in Pakistan, highlighting how platforms like TikTok have transformed content creation and engagement.
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Pakistan:
Zubair Mallick discusses the power of the short-form video.
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