Abby Damen

Abby Damen

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Abby Damen is a spokesperson for Consumer NZ, an organization dedicated to advocating for consumer rights and ensuring fair trading practices in New Zealand. In a recent news article, she highlighted the potential legal implications of 'mistake marketing' and emphasized that misleading advertisements could breach the Fair Trading Act, which protects consumers from false information and misrepresentations. Her insights underscore the importance of consumer awareness and the need for accountability among businesses in their advertising strategies.

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Recent news mentions

Abby Damen is a communications and campaigns adviser for Consumer, who urged customers to shop around during Black Friday.

Media Insider: Price poke - Appliance Outlet’s cheeky billboard logo dig at Noel Leeming, Harvey Norman and JB Hi-Fi
The New Zealand Herald – country’s largest newspaper, est. 1863·New ZealandNew Zealand· 2025-11-10
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Consumer NZ spokewoman Abby Damen said many people would pay a premium for 'sustainable' products.

How to save money: 10 things experts say you might be wasting cash on
The New Zealand Herald – country’s largest newspaper, est. 1863·New ZealandNew Zealand· 2025-04-06
6.0

Consumer NZ spokesperson Abby Damen said the Fair Trading Act (FTA) made it illegal for businesses to mislead consumers.

Experts warn ‘mistake marketing’ may mislead consumers, breach Fair Trading Act
The New Zealand Herald – country’s largest newspaper, est. 1863·New ZealandNew Zealand· 2025-03-29
7.0