Bodo Lang
Bodo Lang is a marketing expert from Massey University who specializes in consumer behavior. He emphasizes the importance of distinguishing between needs and wants, particularly in the context of technology upgrades. Lang advises consumers to hold onto their mobile phones for a longer duration, as the incremental improvements in new models often do not justify the costs.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| New Zealand | 1 | 6.00 | 0.04% | +0% | 4,822,233 | 2,101 | $210,000 | 92$ |
| Totals | 1 | 4,822,233 | 2,101 | $210,000 | 92$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
New Zealand:
Marketing expert Bodo Lang, from Massey University, said a lot of people wasted money by 'upgrading' their phones every year or two.
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