Adidas
Adidas is a leading sportswear manufacturer known for its innovative approach to footwear and apparel. The company introduced 'Speedfactories' in Germany and the United States, utilizing robotics and AI for sneaker production with minimal human intervention, although it faced logistical challenges that led to a strategic retreat from this model.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| Luxembourg | 1 | 6.00 | 0.11% | +0% | 625,978 | 669 | $73,000 | 78$ |
| Totals | 1 | 625,978 | 669 | $73,000 | 78$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
Luxembourg:
Adidas is the local rival of Puma in Herzogenaurach.
6
Mozambique:
The ball created by adidas features icons representing each host country.
7
Croatia:
Adidas is expected to become the new kit manufacturer for the Croatian national football team.
8
Greece:
Adidas sent a notification to its customers regarding a potential data breach after a cyber attack.
5
Brazil:
Adidas is the company that will produce the 15th consecutive ball for the World Cup.
8
Iran:
Adidas introduced speed factories in Germany and the USA that use robotics and AI.
5