Akkshay Rathie
Akkshay Rathie is an exhibitor and industry expert who has been vocal about the challenges and trends in the Bollywood box office, particularly addressing the so-called 'January jinx.' He emphasizes the importance of content over release dates and recalls successful films that have defied this jinx, expressing hope that upcoming releases like 'Border 2' will break the trend of underperforming January films.
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India:
Akkshay Rathie, director of Aashirvad Theatres, describes the characteristics of a sleeper hit and cites '12th Fail' as an example.
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India:
Exhibitor Akkshay Rathie adds that there have been enough exceptions to the January jinx rule.
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