Akkshay Rathie
exhibitorMale0.0Global Dominance: 0.00%
Akkshay Rathie is an exhibitor and industry expert who has been vocal about the challenges and trends in the Bollywood box office, particularly addressing the so-called 'January jinx.' He emphasizes the importance of content over release dates and recalls successful films that have defied this jinx, expressing hope that upcoming releases like 'Border 2' will break the trend of underperforming January films.
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Recent news mentions
Akkshay Rathie, director of Aashirvad Theatres, describes the characteristics of a sleeper hit and cites '12th Fail' as an example.
How films become sleeper hits | Hindi Movie NewsThe Times of India·
India· 2026-03-01
India· 2026-03-01
Exhibitor Akkshay Rathie adds that there have been enough exceptions to the January jinx rule.
January jinx at the box office: A real phenomenon or myth? Will 'Happy Patel', Sunny Deol's 'Border 2' break that in 2026? Trade experts weigh in - EXCLUSIVE |The Times of India·India· 2026-01-17
India· 2026-01-17
