Alana Azevedo

Alana Azevedo, 33, known as @alanitcha, is a Brazilian content creator who gained popularity during the pandemic by creating a fictional character that went viral. She has worked with major brands like Quinto Andar and Mercado Livre, and fulfilled her dream of building a house for her mother with her earnings. Seeking financial stability and a structured career path, Alana transitioned from being a full-time influencer to a CLT position in advertising, highlighting the challenges faced by content creators in a competitive market.