Alessandra Medina

Alessandra Medina

Peru Perubusiness executiveFemale8.0Global Dominance: 0.00%

Alessandra Medina is the Marketing Manager of cbc Perú, a PepsiCo bottler, who emphasizes the shift in consumer demand for effective rehydration solutions, particularly for young adults recovering from festivities or heat exposure.

Power591
Reach84,761

Country presence

Recent news mentions

Alessandra Medina is the marketing manager of cbc Perú and highlights the brand's strategy focused on sports hydration.

Sporade y Gatorade lideran la batalla de las bebidas rehidratantes e isotónicas, mientras crece el consumo fuera del deporte, ¿qué marcas les siguen en recordación? | Estudio Arellano
El Comercio·PeruPeru· 2026-06-02
8.0