Maricruz Gonzáles

PeruexecutiveFemale8.0Global Dominance: 0.00%

Maricruz Gonzáles is the Senior Director of Marketing for Coca-Cola in Peru, where she oversees strategies to expand the brand's presence in the isotonic beverage market. Recently, she has highlighted Powerade's efforts to broaden its appeal beyond professional athletes, emphasizing the importance of recovery and hydration for a diverse audience. Under her leadership, the brand has focused on renewing formulas and enhancing its association with major sporting events, such as the FIFA World Cup 2026.