Alessandro Boglione

Alessandro Boglione is a co-CEO of BasicNet, a prominent Italian company known for owning several well-established brands including Kappa, Superga, and Sebago. Under his leadership, BasicNet has recently expanded its portfolio by acquiring the iconic surfwear brand Sundek for €33.5 million, marking its second acquisition in a short span. The company aims to leverage Sundek's rich history and cultural significance within the surf community to enhance its market presence, especially in Italy.