Lorenzo Boglione

Lorenzo Boglione

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Lorenzo Boglione is the Vice President of BasicNet, a company known for its iconic K-Way brand, which recently celebrated its 60th anniversary with a fashion show and exhibition in Milan. Under his leadership, BasicNet has embraced sustainability and durability in fashion, focusing on creating long-lasting products while fostering a connection with everyday objects that resonate with consumers.

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Not in the pool (under ¢1).

Recent news mentions

Lorenzo Boglione stated that Basicnet is solid and always interested in new acquisitions.

Marco Boglione (Mr K-Way) compra Sundek, il brand più amato dai surfisti Usa. Ha già Superga, Sebago, Kappa, Robe di Kappa, Briko
Corriere della Sera·ItalyItaly· 2025-04-17
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Lorenzo Boglione is celebrating the 60th anniversary of K-Way with a fashion show and exhibition.

K-Way, ma anche pongo, moka... Gli oggetti della vita di tutti Lorenzo Boglione: «Celebriamo i 60 anni con altri brand fortunati come il nostro»
Corriere della Sera·ItalyItaly· 2025-02-24
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