Alex Shuford

Alex Shuford

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Alex Shuford is the CEO of Rock House Farm Furniture, a company founded by his grandfather that operates 11 factories in North Carolina. With a keen understanding of the furniture industry, Shuford has expressed mixed feelings about the recent tariffs imposed by the Trump administration, recognizing both the potential benefits for domestic manufacturing and the risks of collateral damage to the interconnected global market. He advocates for a balanced approach that includes workforce training to address the shortage of skilled labor in the industry.

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Alex Shuford, CEO of Rock House Farm Furniture, has mixed feelings about the tariffs and the way Trump’s plan has been rolled out.

In America’s furniture capital, a mix of hope and fear as tariffs arrive
CNN·United StatesUnited States· 2025-10-14
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