Alexey Popovichev

Alexey Popovichev is an executive director of the Russian branding association 'Rusbrand'. He has been active in analyzing and commenting on market trends, particularly in the beverage sector, where he provides insights into consumer preferences and brand performance. His observations have been critical in understanding the evolving landscape of the Russian soft drink market, especially following the exit of major global brands like Coca-Cola and PepsiCo.