Ilya Bereznyuk
Ilya Bereznyuk is a managing partner at Agro and Food Communications, specializing in the food and beverage industry. He is known for his expertise in market strategies and consumer behavior, particularly in the context of the Russian beverage market. His analysis highlights the differing approaches of companies like PepsiCo and local brands in adapting to the rapidly changing market environment.
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Russia:
Ilya Bereznyuk believes that PepsiCo is catching up with 'Dobry Cola' due to different initial strategies.
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