Ali Ghannam
Ali Ghannam is the president of the Tourism Observatory in Morocco. He highlights the significance of domestic tourism, which constitutes a crucial part of the national tourism sector. Ghannam notes the evolving travel habits of Moroccan families amid rising costs and inflation, and he stresses the need for diversified, affordable tourism offerings that cater to various economic backgrounds, aiming to enhance the overall travel experience in Morocco.
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Ali Ghannam emphasizes that internal tourism remains a fundamental pillar of the sector.
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