Alissa Heinerscheid

Alissa Heinerscheid is a former vice president of marketing for Bud Light, who became widely recognized for her role in a controversial marketing campaign featuring influencer Dylan Mulvaney that led to a significant consumer boycott and a decline in the brand's sales. Following her departure from Bud Light, she transitioned to a position in team business operations at LIV Golf, demonstrating resilience and the ability to find new opportunities in the wake of professional setbacks.