Alissa Heinerscheid
Alissa Heinerscheid is a former vice president of marketing for Bud Light, who became widely recognized for her role in a controversial marketing campaign featuring influencer Dylan Mulvaney that led to a significant consumer boycott and a decline in the brand's sales. Following her departure from Bud Light, she transitioned to a position in team business operations at LIV Golf, demonstrating resilience and the ability to find new opportunities in the wake of professional setbacks.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| United States | 1 | 5.00 | 0.03% | +0% | 331,002,651 | 100,182 | $21,000,000 | 6,356$ |
| Totals | 1 | 331,002,651 | 100,182 | $21,000,000 | 6,356$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
United States:
Alissa Heinerscheid was the vice president of Bud Light and is now working for LIV Golf after the brand's significant backlash.
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