Allison Malmsten

Allison Malmsten

analystFemale0.0Global Dominance: 0.00%

Allison Malmsten is an analyst at Daxue Consulting who observes that the viral success of products like Labubu is increasing the appeal of China's image among Western youth, suggesting a potential shift in perceptions of China as a creator of attractive global brands.

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Recent news mentions

Analyst Allison Malmsten at Daxue Consulting explains how viral export products like Labubu are shifting China's soft power.

Kosete monstre drar oppmerksomhet mot Kina
Aftenposten·NorwayNorway· 2025-07-03
7.0

Allison Malmsten analyzed the soft-power shift of China through cultural exports like Labubu.

Labubu dolls ride China soft-power wave
Taipei Times – major English newspaper in Taiwan, est. 1999·TaiwanTaiwan· 2025-06-27
7.0

Allison Malmsten notes that the Labubu dolls are helping to improve China's image among Western youth.

Labubu, el nuevo ícono de la cultura pop china - Estilo de vida
ABC Color – leading Paraguayan newspaper, est. 1967·ParaguayParaguay· 2025-06-22
7.0