Allison Malmsten
United StatesanalystFemale8.0Global Dominance: 0.02%Allison Malmsten is an analyst at Daxue Consulting who observes that the viral success of products like Labubu is increasing the appeal of China's image among Western youth, suggesting a potential shift in perceptions of China as a creator of attractive global brands.
Power14,433
Reach227,493
Country presence
Recent news mentions
Allison Malmsten, marketing director at Daxue Consulting, emphasizes the importance of independence in marketing to single consumers.
Karaoke for one: China’s $1 trillion ‘loneliness economy’ gives a glimpse of the world’s futureCNN·United States· 2026-09-12
United States· 2026-09-12
Analyst Allison Malmsten at Daxue Consulting explains how viral export products like Labubu are shifting China's soft power.
Kosete monstre drar oppmerksomhet mot KinaAftenposten·
Norway· 2025-07-03
Norway· 2025-07-03
Allison Malmsten analyzed the soft-power shift of China through cultural exports like Labubu.
Labubu dolls ride China soft-power waveTaipei Times – major English newspaper in Taiwan, est. 1999·
Taiwan· 2025-06-27
Taiwan· 2025-06-27
Allison Malmsten notes that the Labubu dolls are helping to improve China's image among Western youth.
Labubu, el nuevo ícono de la cultura pop china - Estilo de vidaABC Color – leading Paraguayan newspaper, est. 1967·
Paraguay· 2025-06-22
Paraguay· 2025-06-22