Anđelko Herjavec
Anđelko Herjavec was a prominent Croatian businessman and football executive, best known as the president of the Varteks football club. Under his leadership, Varteks gained notoriety not only for its performance on the field but also for its unique marketing strategies, including promotions for Levi's products. His tenure was marked by a memorable incident during the 1995/96 season, where his club's last match against Hajduk Split was shrouded in controversy and rumors of external financial incentives aimed at influencing the outcome of the game. Herjavec's approach to blending business acumen with sports management left a lasting impact on Croatian football.
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Croatia:
Anđelko Herjavec was the president of Varteks and made a decision to discount Levi's products to gain fan support.
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