Ana Laura Barro
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Ana Laura Barro is the CEO of Kantar Ibope Media, a leading market research firm in Latin America. Under her leadership, the company has provided valuable insights into consumer behavior, particularly in the gaming sector, highlighting trends and statistics regarding video game usage and demographics in Peru and the broader Latin American market.
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Recent news mentions
Ana Laura Barro is the CEO of Ibope in Peru and Central America.
Mundial 2026: plataformas de streaming en Perú registran su mayor alcance en los octavos de final | Fifa | Argentina vs EspañaEl Comercio·
Peru· 2026-07-17
Peru· 2026-07-17Ana Laura Barro comments on the expected increase in advertising activity during the World Cup.
Mundial 2026 acelerará la inversión publicitaria del año en el Perú, pese a no clasificar: sectores, cifras y nuevas formas de consumoEl Comercio·Peru· 2026-07-09
Peru· 2026-07-09
Ana Laura Barro, CEO of Kantar Ibope Media, relates the number of gamers in Peru to the population in each country.
Videojuegos | El crecimiento de la industria del ‘gaming’ en Perú: ¿cuánto viene generando y cuáles son las tendencias de consumo? | Celulares | Playstation | PC | Nintendo | Xbox | Consolas | Móviles | Celulares | Microtransacciones | ECONOMIAEl Comercio·Peru· 2025-02-17
Peru· 2025-02-17
