Andrew Abdo

Andrew Abdo

executive Australia

Andrew Abdo is the Chief Executive Officer of the National Rugby League (NRL), having taken on the role in 2020. He has played a pivotal role in steering the league through significant growth and transformation, particularly in expanding its fan base and enhancing its commercial prospects. Under his leadership, the NRL has achieved record attendance and viewership, positioning rugby league as Australia's top sport. Abdo is focused on strategic investments in grassroots development and the women's game, aiming to foster a thriving rugby league community.

Global Media Ratings
Dominance
0.00%
Persistence
3 wks
Reach
49,184
Power
2,662$
Sentiment
5.67
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
Australia 3 5.67 0.15% +30% 25,499,884 49,184 $1,380,000 2,662$
Totals 3 25,499,884 49,184 $1,380,000 2,662$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

Australia Australia: NRL chief executive Andrew Abdo also won’t be heading to Perth for the double-header. 5

The Sydney Morning Herald: NRL top brass snub WA double-header

Australia Australia: Andrew Abdo, then the game’s chief commercial officer, knew the NRL could only survive a few months before going broke. 5

The Sydney Morning Herald: COVID shut down rugby league on this day five years ago. It was the wake-up call the NRL needed

Australia Australia: NRL chief executive Andrew Abdo expressed pride in the viewership numbers in the United States. 8

The Sydney Morning Herald: The American TV ratings for Las Vegas quadruple-header

Australia Australia: NRL chief executive Andrew Abdo is recognized for his strategic decisions regarding the NRL's presence in Las Vegas. 8

The Sydney Morning Herald: UFC backs NRL to succeed in United States with Las Vegas foray