Andy Frisella

Andy Frisella is an American entrepreneur, author, and podcast host known for founding 1st Phorm International, a supplement company. He is the creator of the '75 Hard Challenge,' a mental toughness program that emphasizes discipline, resilience, and physical fitness. Launched in 2019, the challenge requires participants to adhere to strict rules for 75 days, fostering personal growth and transformation. Frisella's approach combines elements of self-improvement with social media engagement, making the challenge a viral sensation.