Angus Simms
Angus Simms is the co-founder of Wonky Box, a company that aims to create a more transparent and equitable food system by operating on a fixed-price model for fresh produce. He advocates for better understanding of pricing volatility in the grocery sector, emphasizing the risks growers face due to uncontrollable factors such as weather and seasonal yields. Simms is committed to fostering clearer consumer perceptions of value while ensuring fairer conditions for producers.
Not in the pool (under ¢1).
Recent news mentions
Wonky Box co-founder Angus Simms said that, like the produce, the kind of flowers available through Wonky Flowers would change every week and depend on the season.
Wonky Box launches initiative to save flowers from landfill
New Zealand· 2025-06-09
Angus Simms is the co-founder of Wonky Box and discusses the volatility in pricing from a fresh produce perspective.
Supermarket duopoly: Grocery code shake-up gets mixed reaction from supermarket industry playersNew Zealand· 2025-06-05
