Anna Hartman

Anna Hartman

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Dr. Anna Hartman is a marketing guru and academic at the ANU Research School of Management, specializing in crisis communication and brand reputation. Her analysis of corporate mishaps highlights the significance of leadership and communication practices in shaping public perception and maintaining consumer trust during challenging times.

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Recent news mentions

Marketing guru Dr Anna Hartman from the ANU Research School of Management said Mr Rue’s position was 'precarious'.

Optus scandal: How the triple-0 outage nightmare unfolded and what happens next
The New Zealand Herald – country’s largest newspaper, est. 1863·New ZealandNew Zealand· 2025-09-27
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