Ravi Pappu
Ravi Pappu is an associate professor of marketing at the University of Queensland Business School, known for his expertise in brand management and marketing strategies. He has provided insights into the implications of corporate crises on brand perception, emphasizing the importance of effective communication and corrective actions in restoring brand value.
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Recent Mentions
New Zealand:
UQ Business School associate professor of marketing Ravi Pappu said Optus may suffer an erosion of brand value.
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