Anne Nivíka Grødem

Anne Nivíka Grødem is the Executive Director of Visit Greenland, the organization responsible for promoting tourism in Greenland. In her role, she has emphasized the importance of portraying Greenland as an attractive tourist destination while addressing the challenges of increased visibility and the potential for misrepresentation. Grødem has highlighted the need for sustainable tourism development that benefits local communities, as well as the growing interest in Greenland's unique cultural and natural experiences, particularly in the wake of heightened global attention, including remarks from former U.S. President Donald Trump.