Apriawan
Apriawan, a 35-year-old professional, has been an avid Apple product user for the past five years, owning a Macbook and an iPhone. Influenced by his peers, he made significant financial sacrifices to acquire these devices, purchasing them with performance bonuses and holiday allowances rather than his monthly salary. Apriawan frequently visits Starbucks, where he enjoys working in a comfortable atmosphere, highlighting the brand's appeal beyond just its products.
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Apriawan has been a loyal customer of Starbucks for the past seven years and has been influenced by his friends to buy Apple products.
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