Endah Murwani
Endah Murwani is a communications lecturer at Universitas Multimedia Nusantara, specializing in consumer behavior and brand strategy. She has provided insights into how global brands effectively meet social and emotional needs of consumers, emphasizing the importance of strong communication strategies and consistent product positioning in building lasting brand loyalty.
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Indonesia:
Endah Murwani emphasizes that global brands endure by meeting social and emotional needs of consumers.
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