Arnar Már Ólafsson

Arnar Már Ólafsson

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Arnar Már Ólafsson is the director of tourism in Iceland, where he plays a crucial role in monitoring and promoting the country's tourism sector. Recently, he expressed concerns about a decrease in tourist arrivals, particularly from the United States, attributing it to various external factors, including international tensions. Despite these challenges, he remains optimistic about the potential for marketing initiatives to stimulate tourism and emphasizes the importance of adapting strategies to attract visitors from other key markets.

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Recent news mentions

Arnar Már Ólafsson has taken over as the vice president of the European Travel Commission.

Biti domaćin Evropske komisije za putovanja potvrda je jačanja pozicije Crne Gore u Evropi
Vijesti – largest independent Montenegrin daily, est. 1997·MontenegroMontenegro· 2026-05-27
8.0

Arnar Már Ólafsson, the tourism director, hopes that increased safety measures at Reynisfjara will significantly reduce the likelihood of serious accidents.

Mikil áskorun að takast á við hættur Reynisfjöru
Morgunblaðið·IcelandIceland· 2025-08-05
8.0

Arnar Már Ólafsson is the tourism director of Iceland who comments on the decline in tourist numbers to the U.S.

Gætum fundið fyrir dvínandi áhuga á Bandaríkjunum
Morgunblaðið·IcelandIceland· 2025-04-12
5.0

Arnar Már Ólafsson, the director of tourism, expresses optimism about marketing efforts despite a decrease in tourists.

Fækkun gæti tengst spennu í alþjóðamálum
Morgunblaðið·IcelandIceland· 2025-03-17
7.0