Ashley Freeborn

Ashley Freeborn is the co-founder and CEO of Smash + Tess, a Canadian apparel brand based in Richmond, B.C. She has successfully built a strong following in Canada and aims to expand into the U.S. market, recognizing its importance for business growth. However, her plans have been put on hold due to uncertainties surrounding U.S. trade policies, particularly President Trump's threat to suspend the 'de minimis' exemption, which could impact her company's ability to effectively sell to American consumers.