Atif Rafiq
Atif Rafiq is an author and corporate strategist with experience in senior roles at major companies like McDonald’s and Amazon. He has commented on the trend of companies seeking to emulate Amazon's operational models, which often lead to workforce reductions as organizations strive for increased efficiency.
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Australia:
Atif Rafiq, the author of a book on corporate strategy, noted that many companies were emulating Amazon's model.
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