Brian Niccol
Brian Niccol is the CEO of Starbucks, known for implementing significant changes aimed at improving customer experience, including reducing wait times and reviving popular services like refills and condiment bars. Recently, he has been in the news for announcing a free coffee promotion for Starbucks Rewards members following the Super Bowl, as part of a broader strategy to enhance customer engagement.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| United States | 1 | 5.00 | 0.03% | +0% | 331,002,651 | 104,847 | $21,000,000 | 6,652$ |
| Ireland | 1 | 6.00 | 0.07% | +0% | 5,030,000 | 3,515 | $5,100 | 4$ |
| Totals | 2 | 336,032,651 | 108,362 | $21,005,100 | 6,656$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
Ireland:
Brian Niccol was handed a reported $113 million sign-on package to replace embattled CEO Laxman Narasimhan.
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United States:
Brian Niccol is the CEO of Starbucks who is implementing changes to the loyalty program to boost profits.
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Thailand:
Brian Niccol, the new CEO of Starbucks, aims to revitalize the brand with a vision called 'Back to Starbucks'.
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United Kingdom:
Brian Niccol, who joined Starbucks as chief executive last September, has vowed to fundamentally change the company’s strategy in order to win back customers.
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United Kingdom:
Brian Niccol is the chief executive of Starbucks who plans to hire more baristas and reduce automation.
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Australia:
Brian Niccol is the global CEO of Starbucks and is executing a turnaround strategy.
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Spain:
Brian Niccol is the new CEO of Starbucks, earning 95.8 million dollars in 2024.
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United States:
Brian Niccol is the CEO of Starbucks who is implementing changes to revive the brand.
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Switzerland:
Brian Niccol received a compensation package exceeding 113 million dollars at Starbucks.
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Greece:
Brian Niccol urged Starbucks employees to 'roll up their sleeves'.
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