Brian Niccol
Brian Niccol is the CEO of Starbucks, known for implementing significant changes aimed at improving customer experience, including reducing wait times and reviving popular services like refills and condiment bars. Recently, he has been in the news for announcing a free coffee promotion for Starbucks Rewards members following the Super Bowl, as part of a broader strategy to enhance customer engagement.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| Greece | 2 | 6.00 | 0.09% | +0% | 10,423,054 | 9,005 | $190,000 | 164$ |
| Russia | 1 | 8.00 | 0.04% | +0% | 144,104,080 | 54,154 | $1,500,000 | 564$ |
| United States | 1 | 8.00 | 0.02% | +0% | 331,002,651 | 74,199 | $21,000,000 | 4,707$ |
| Switzerland | 1 | 4.00 | 0.06% | +0% | 8,654,622 | 5,594 | $700,000 | 452$ |
| Totals | 5 | 494,184,407 | 142,952 | $23,390,000 | 5,887$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
United States:
Brian Niccol is the CEO of Starbucks who is implementing changes to revive the brand.
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Switzerland:
Brian Niccol received a compensation package exceeding 113 million dollars at Starbucks.
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Greece:
Brian Niccol urged Starbucks employees to 'roll up their sleeves'.
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Greece:
Brian Niccol is the CEO of Starbucks who mentioned a goal to streamline operations.
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Russia:
Brian Niccol is the highest-paid CEO among S&P 500 companies with a compensation package of $95.8 million.
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United States:
Brian Niccol is the CEO of Starbucks who is implementing a turnaround plan for the company.
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Canada:
Brian Niccol was hired to reinvigorate Starbucks but plans to lay off 1,100 corporate staff members.
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Canada:
Brian Niccol is the CEO of Starbucks who cited needs to operate more efficiently.
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Italy:
Brian Niccol is the new president and CEO of Starbucks who announced the layoffs of 1,100 employees globally.
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Dominican Republic:
Brian Niccol is the CEO of Starbucks who announced the layoffs of 1,100 employees.
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