Brian Niccol

Brian Niccol

CEO United States

Brian Niccol is the CEO of Starbucks, known for implementing significant changes aimed at improving customer experience, including reducing wait times and reviving popular services like refills and condiment bars. Recently, he has been in the news for announcing a free coffee promotion for Starbucks Rewards members following the Super Bowl, as part of a broader strategy to enhance customer engagement.

Global Media Ratings
Dominance
0.00%
Persistence
1 wks
Reach
81,552
Power
3,279$
Sentiment
5.20
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
United Kingdom 2 5.50 0.10% +10% 67,886,011 71,630 $2,700,000 2,849$
Israel 1 3.00 0.11% +0% 9,216,900 9,921 $400,000 431$
Totals 3 77,102,911 81,551 $3,100,000 3,280$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

United Kingdom United Kingdom: Brian Niccol is the chief executive of Starbucks, working to improve the company's customer relations. 5

BBC: Starbucks workers and unions in 10 countries to protest in support of US baristas

United Kingdom United Kingdom: The chain, under chief executive Brian Niccol, has been working to bring back customers, promising faster service and a return to its coffeehouse roots. 6

BBC: Starbucks to pay NYC workers $35 million in labour law settlement

United Kingdom United Kingdom: Brian Niccol became Starbucks' chief executive last year and quickly embarked on changes as part of his 'Back to Starbucks' strategy. 7

BBC: Starbucks union workers go on strike on busy Red Cup Day

United Kingdom United Kingdom: Since being appointed as Starbucks' chief executive last year, Brian Niccol has been on a mission to turn around the global business. 7

BBC: Starbucks to sell majority stake in China business

Switzerland Switzerland: Brian Niccol is the new CEO of Starbucks who aims to restore the coffeehouse atmosphere to the brand. 6

Neue Zürcher Zeitung: Das Unternehmen schliesst Filialen in der Schweiz

Germany Germany: Brian Niccol is implementing a strategy at Starbucks to enhance the customer experience. 7

Süddeutsche Zeitung: China Tee-Kette "Chagee": Das „Starbucks für Tee“ ist ein bisschen wie Labubu - Wirtschaft

Panama Panama: Brian Niccol is the CEO of Starbucks who noted the company's operational changes in North America. 5

La Prensa – leading Panamanian daily, est. 1980: Starbucks anuncia su expansión en Centroamérica con nuevas tiendas en tres países