Brian Niccol

Brian Niccol

CEO United States

Brian Niccol is the CEO of Starbucks, known for implementing significant changes aimed at improving customer experience, including reducing wait times and reviving popular services like refills and condiment bars. Recently, he has been in the news for announcing a free coffee promotion for Starbucks Rewards members following the Super Bowl, as part of a broader strategy to enhance customer engagement.

Global Media Ratings
Dominance
0.03%
Persistence
1 wks
Reach
437,341
Power
27,431$
Sentiment
6.04
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
United States 3 6.00 0.12% +10% 331,002,651 431,913 $21,000,000 27,402$
Paraguay 1 8.00 0.08% +0% 7,132,538 5,428 $38,000 29$
Totals 4 338,135,189 437,341 $21,038,000 27,431$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

United States United States: Brian Niccol, the CEO of Starbucks, claims the coffee chain is 'ahead of schedule' in its turnaround efforts. 8

Fox News: Starbucks CEO Brian Niccol says coffee chain turnaround ahead of schedule

United States United States: Brian Niccol is the CEO of Starbucks who has implemented new policies that have fueled worker frustration. 3

Fox News: Starbucks CEO Brian Niccol's new policies fuel growing worker frustration

United States United States: Former Chipotle leader Brian Niccol became Starbucks’ CEO last September, instituting a number of changes to try to help revive the brand. 7

CNN: Fall is here? It is at Starbucks as Pumpkin Spice Latte returns

Germany Germany: Brian Niccol is the new CEO of Starbucks, aiming to return the company to its coffeehouse roots. 8

Süddeutsche Zeitung: Starbucks: Brian Niccol und die Rückkehr zur Kaffeehaus-Kultur - Wirtschaft

Canada Canada: Brian Niccol is the chief executive officer of Starbucks and is focused on recapturing the company's unique coffeehouse intimacy. 7

The Globe and Mail: Starbucks and the art of knowing where you come from

United States United States: Brian Niccol is the CEO of Starbucks, overseeing a strategic overhaul of the company's coffeehouse portfolio. 7

Fox News: Starbucks closing pickup-only stores as CEO Niccol revamps strategy

United States United States: Brian Niccol is the CEO of Starbucks who announced the shutdown of the pick-up only store model. 6

CNN: Starbucks is shutting down an entire line of cafes

United Kingdom United Kingdom: Brian Niccol is the boss of Starbucks who announced the company's decision to phase out pickup-only outlets. 7

BBC: Starbucks ditches pickup-only stores because they 'lack warmth'