Brian Niccol

Brian Niccol

CEO United States

Brian Niccol is the CEO of Starbucks, known for implementing significant changes aimed at improving customer experience, including reducing wait times and reviving popular services like refills and condiment bars. Recently, he has been in the news for announcing a free coffee promotion for Starbucks Rewards members following the Super Bowl, as part of a broader strategy to enhance customer engagement.

Global Media Ratings
Dominance
0.03%
Persistence
1 wks
Reach
466,269
Power
26,483$
Sentiment
5.65
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
United Kingdom 3 6.67 0.11% +0% 67,886,011 71,761 $2,700,000 2,854$
United States 3 5.33 0.09% +10% 331,002,651 338,595 $21,000,000 21,482$
Canada 2 6.00 0.12% +0% 38,005,238 47,094 $1,700,000 2,107$
Belarus 1 7.00 0.06% +0% 9,449,323 5,869 $60,000 37$
Ireland 1 8.00 0.06% +0% 5,030,000 2,948 $5,100 3$
Totals 10 451,373,223 466,267 $25,465,100 26,483$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

United States United States: Brian Niccol is the CEO of Starbucks, overseeing a strategic overhaul of the company's coffeehouse portfolio. 7

Fox News: Starbucks closing pickup-only stores as CEO Niccol revamps strategy

United States United States: Brian Niccol is the CEO of Starbucks who announced the shutdown of the pick-up only store model. 6

CNN: Starbucks is shutting down an entire line of cafes

United Kingdom United Kingdom: Brian Niccol is the boss of Starbucks who announced the company's decision to phase out pickup-only outlets. 7

BBC: Starbucks ditches pickup-only stores because they 'lack warmth'

United States United States: Brian Niccol, the CEO of Starbucks, made a whopping 6,666 times more than the company’s typical employee last year. 3

CNN: AFL-CIO Executive Paywatch: Starbucks CEO Brian Niccol made 6,666 more than its typical worker

Canada Canada: Starbucks chairman Brian Niccol said this week that corporate employees would have to be in the office four days a week starting in October. 5

The Globe and Mail: Why did Couche-Tard pull its bid to buy 7-Eleven’s owner? Take our business and investing news quiz for the week ending July 18

United Kingdom United Kingdom: Brian Niccol, the chief executive of Starbucks, announced a new policy requiring corporate staff to work in the office at least four days a week. 6

The Guardian: Starbucks tells corporate staff in US and Canada to work in office at least four days a week | Starbucks

Belarus Belarus: Brian Niccol, the CEO of Starbucks, stated in an open letter to employees that returning to the office will improve work quality and help combat declining sales. 7

Наша Ніва (Nasha Niva): Starbucks предписал офисным работникам работать в офисе четыре дня в неделю

United Kingdom United Kingdom: Brian Niccol, chief executive at Starbucks, said the change would help the firm do its 'best work' as it faces falling sales and other challenges. 7

BBC: Starbucks staff must work in the office four days a week

Canada Canada: Brian Niccol is the chairman and chief executive of Starbucks who announced the requirement for corporate employees to return to the office. 7

The Globe and Mail: Starbucks says some remote workers may need to relocate to headquarters