Brian Niccol
Brian Niccol is the CEO of Starbucks, known for implementing significant changes aimed at improving customer experience, including reducing wait times and reviving popular services like refills and condiment bars. Recently, he has been in the news for announcing a free coffee promotion for Starbucks Rewards members following the Super Bowl, as part of a broader strategy to enhance customer engagement.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| United States | 5 | 6.00 | 0.09% | +20% | 331,002,651 | 362,743 | $21,000,000 | 23,014$ |
| Canada | 4 | 5.25 | 0.17% | +0% | 38,005,238 | 64,635 | $1,700,000 | 2,891$ |
| Ireland | 2 | 5.50 | 0.09% | +10% | 5,030,000 | 5,210 | $5,100 | 5$ |
| India | 1 | 5.00 | 0.02% | +0% | 1,380,004,385 | 243,774 | $2,900,000 | 512$ |
| Algeria | 1 | 4.00 | 0.11% | +0% | 43,851,044 | 48,082 | $170,000 | 186$ |
| Honduras | 1 | 5.00 | 0.06% | +0% | 9,904,608 | 6,187 | $25,000 | 16$ |
| Costa Rica | 1 | 5.00 | 0.06% | +0% | 5,094,118 | 3,139 | $62,000 | 38$ |
| Dominican Republic | 1 | 5.00 | 0.07% | +0% | 10,847,910 | 7,365 | $89,000 | 60$ |
| Brazil | 1 | 7.00 | 0.05% | +0% | 211,049,527 | 111,489 | $1,500,000 | 792$ |
| Colombia | 1 | 5.00 | 0.04% | +0% | 50,882,884 | 21,370 | $350,000 | 147$ |
| United Kingdom | 1 | 7.00 | 0.03% | +0% | 67,886,011 | 18,293 | $2,700,000 | 728$ |
| Italy | 1 | 5.00 | 0.03% | +0% | 60,461,826 | 19,373 | $2,000,000 | 641$ |
| Hungary | 1 | 5.00 | 0.04% | +0% | 9,660,351 | 3,687 | $160,000 | 61$ |
| Iceland | 1 | 5.00 | 0.08% | +0% | 341,243 | 275 | $24,000 | 19$ |
| Totals | 22 | 2,224,021,796 | 915,622 | $32,685,100 | 29,110$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
United States:
Brian Niccol is the CEO of Starbucks who is implementing a turnaround plan for the company.
7
Canada:
Brian Niccol was hired to reinvigorate Starbucks but plans to lay off 1,100 corporate staff members.
4
Canada:
Brian Niccol is the CEO of Starbucks who cited needs to operate more efficiently.
5
Italy:
Brian Niccol is the new president and CEO of Starbucks who announced the layoffs of 1,100 employees globally.
5
Dominican Republic:
Brian Niccol is the CEO of Starbucks who announced the layoffs of 1,100 employees.
5
Colombia:
Brian Niccol is the CEO of Starbucks who announced the layoffs of 1,100 corporate employees as part of a restructuring plan.
5
Hungary:
Brian Niccol is the new CEO of Starbucks who is streamlining operations and planning to lay off 1100 employees worldwide.
5
United Kingdom:
Brian Niccol was brought into Starbucks last year to help turn the business around.
7
Iceland:
Brian Niccol is the CEO of Starbucks who announced the company's plan to lay off 1,100 jobs.
5
Costa Rica:
Brian Niccol announced the elimination of 1,100 administrative jobs as part of a reorganization to reactivate sales growth at Starbucks.
5