Laurence Newell
Laurence Newell is the Managing Director in the Americas for Brand Finance, a consultancy that specializes in tracking brand strength and reputation. With a keen understanding of market dynamics and consumer perceptions, Newell provides insights into the challenges faced by companies like Starbucks, particularly in light of labor disputes and customer satisfaction. His analyses often emphasize the importance of employee morale in driving customer loyalty and brand success.
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United Kingdom:
Laurence Newell is a managing director at Brand Finance, commenting on Starbucks' brand pressure.
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