Auri Weinberg

Auri Weinberg is the manager of the Yefora-Tabori factory in Rehovot, Israel, known for producing the iconic soft drink Crystal. Under his leadership, the production process has become highly automated and efficient, employing advanced technology to ensure quality control and safety. Weinberg emphasizes the importance of maintaining the brand's nostalgic appeal while also adapting to modern health trends, such as reducing artificial colors and sugar content in their beverages.