Yaniv Franco

marketing manager

Yaniv Franco is the Marketing Manager at Yefora-Tabori, responsible for overseeing the branding and promotion of the beloved Crystal beverage. He focuses on balancing nostalgia with contemporary marketing strategies, ensuring that the product remains relevant to consumers while retaining its classic identity. Franco is keen on learning from past marketing failures, such as the Tropicana rebranding incident, to maintain customer loyalty and brand recognition.